For the Meat Lover product line, I designed premium gift packaging aimed at emphasizing the high quality of the beef and creating a luxurious customer experience. The goal was to showcase the beef’s marbling while reinforcing the brand’s premium positioning.
This project strengthened the brand’s premium image, enhanced perceived product value, and provided customers with a visually striking and memorable unboxing experience.
I highlighted the marbling with a logo-shaped cut-out and applied a black-and-white palette with sleek typography to convey sophistication and product quality. I also coordinated with suppliers and managed sampling to ensure the design could be accurately produced.
