For Air Premia’s seasonal flight promotions, I created visuals to highlight special offers and seasonal routes across Korean, English, and Japanese markets. Each design was tailored to the cultural context of its audience while ensuring clear messaging and maintaining brand identity.
I developed Instagram, Facebook, Google Ads, and web banners, optimizing each format to quickly capture attention and engage potential customers. The campaigns received positive internal feedback for their clarity and visual appeal, contributing to overall brand awareness and helping guide customers through the awareness and consideration stages of their journey.
To support Air Premia’s marketing efforts in New Jersey and Los Angeles, I designed multipurpose brochures for use in advertisements and travel magazines. The goal was to highlight the airline’s spacious and comfortable economy seats, making them stand out from competitors and attract potential travelers. I used a prominent photo of the seat to convey comfort and space, while following the brand guide to maintain consistency in colors, fonts, and slogan.
These promotional spreads reinforced brand identity and created a visually appealing touchpoint that guided potential customers’ attention and interest toward the airline’s offerings.
